Our London Showroom Refit 2025

The 2025 revamp of our London showroom was an opportunity to put our sustainability thinking into practice. Rather than talking about responsible design in theory, we wanted visitors to experience it first‑hand during Clerkenwell Design Week 2025.

The Vision

For the 2025 London showroom revamp, our focus was clear: to demonstrate how sustainability can be designed into furniture from the very beginning, not added on as a talking point. We wanted visitors to experience this thinking first-hand during Clerkenwell Design Week 2025, using the showroom as a place to explore new ideas around circular design, material innovation, and responsible manufacturing. The launch of NITA, our Sustainable Seating Pod, became the centrepiece. Designed with both people and the planet in mind.

Our Execution

At the heart of NITA is a commitment to circularity. We upholstered the pod using fabric made from SEAQUAL® YARN, created from marine plastic waste collected through the SEAQUAL INITIATIVE. Plastic recovered from oceans, rivers, and coastlines is cleaned, processed, and transformed into a high‑quality yarn, giving discarded material a new purpose. To minimise waste further, we worked with Camira and their Knit technology, using a digital 3D knitting process that produces precision‑fitted textile components without cutting or sewing. This approach reduces offcuts, simplifies construction, and delivers a clean, contemporary finish that aligns with our lean, responsible manufacturing approach.

View our London 2025 Showroom

Final Thoughts

The 2025 showroom revamp showed how sustainability, design, and practicality can work together without compromise. NITA isn’t a one‑off statement piece. She reflects the way we’re continuing to rethink materials, processes, and product design across our portfolio. By placing it in our London showroom during Clerkenwell Design Week, we invited visitors to see sustainable thinking in context: not as an abstract idea, but as a tangible, well‑designed solution for modern workspaces.

Take a look around

This was an amazing project to be a part of and the results speak for themselves.

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