About Us

Founded in 2010, Joint Design Direction was started by Joe Duffell and James Mercy, 2 local guys who grew up around Birmingham and the Black Country.

With us, there is no bureaucracy. We are 100% independent and we offer a fair and honest price for fair and honest work. That pride in our work and how we approach it means that if we do make mistakes, we take responsibility and we make sure we solve them.

The Casual Workplace

Workspaces need to be versatile, mobile and flexible. We make designs that deliver separation. Where people can come together to collaborate as well as for private contemplation, enhancing the open plan office

Bespoke Service

We design, hand make, and install all of our products out of our factory in Birmingham, UK. So it’s no problem if you want something a little bit, or even a lot, different from our standard specification. Just give us a call. You’ll find our service agile, personal and truly bespoke.

"We take pride in the manufacturing heritage we are part of in the West Midlands, the heart of the innovations that started the industrial revolution. We are about upholding those values of mixing innovation and a strong work ethic with a down to earth, honest approach."

-- Joe & James --

Our Responsibility

We have a responsibility to our community and environment. We offer student placements and mentoring sessions to local schools and universities, allowing the next generation of designers and skilled craftsmen opportunities to gain experience and knowledge.As a manufacturer, we also need to be gentle on the environment. That means we are never wasteful of raw materials and we always reduce, reuse and recycle! As timber is a primary component of our products, we are FSC ® certified (FSC-C109654) which ensures our timber comes from fully audited sustainable forests.

Design & Manufacture Locally

We don’t ship parts from other continents, we don’t outsource our designs and we don’t outsource development. This means that we have ultimate control over our lead times, we have control over quality, we understand our products inside out and the craftsman in our team that develop our products are the same craftsmen that make them – locally, to order

Fabrics & Finishes

With thousands of fabric colours and styles to choose from, you are spoilt for choice! We work with some of the biggest fabric manufacturers to give you quality and quantity. Too much choice? Don't worry. Our expert team are here to help should you need assistance.

We also offer a range of wood and metal finishes.

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Any questions or queries?

At JDD Furniture, we pride ourselves on going the extra mile for our existing and new customers. If you have any questions, ideas or you want a quote on a custom job then just drop us a message using the link below.