Our New London Showroom 2024

We opened the doors to our new London showroom during Clerkenwell Design Week 2024. This space represents an important step for us. Not just as a place to display products, but as a working example of how we think about space, furniture, and sustainability.

The Vision

We opened our new London showroom during Clerkenwell Design Week 2024 with a clear aim: to create a space that shows how furniture can shape behaviour, not just fill a room. Too many showrooms feel cluttered or unrealistic, so we wanted ours to feel open, functional, and easy to move through, while still showcasing a wide range of products. Just as importantly, the space needed to reflect how we actually work. Practical design decisions, honest materials, and a clear focus on sustainability without turning it into a statement piece.

Our Execution

Working closely with 2G Design and Build, we planned the showroom so that furniture, rather than walls, created structure. Breakout areas, sofa dens, planters, and flexible meeting rooms were used to define zones while keeping clear sightlines and a sense of flow. Every product and material choice was intentional, from the forms and textures we highlighted to the use of natural light throughout the space. Sustainability was embedded through practical decisions, including recycled and natural materials, acoustic solutions made from post‑consumer waste, and extensive planting to soften the environment and create a stronger connection between indoors and outdoors.

View our showroom

Final Thoughts

The showroom opened on schedule and quickly proved its value during Clerkenwell Design Week, with visitors engaging not just with individual products but with how the space worked as a whole. For us, the project was about demonstrating how we balance openness with enclosure, design with function, and sustainability with everyday practicality. The result is a showroom that feels true to who we are and how we approach every project.

Take a look around

This was an amazing project to be a part of and the results speak for themselves.

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