We handle every aspect in-house, from innovation to design, prototypes to manufacturing, delivery to installation, aftercare, and customer service. JDD Furniture is committed to making your life easier!
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Humble beginnings
Founded by two friends who take a friendly and fun approach to design and offer a personal and honest approach to business. Since 2010, we have been forging our own path and showing clients that we are a furniture powerhouse offering a complete service whilst remaining true to our roots.
Our history
1997
Joe & James meet
Joe and James meet each other at secondary school, age 11. They grow a love for design over the following 7 years thanks to their inspirational design teacher, David Pennington.
2004
University calls
James goes on to study automotive and product design at Coventry University while Joe goes on to study furniture design at Nottingham Trent University, but they still stay in contact socially, via a friendship group of designers that is still together today thanks to their time at Secondary School.
2008
Graduation
James and Joe go on to graduate from their respective universities into a financial crisis but still have a dream of starting their own projects and work on these separately for the following year, working as design consultants, working on projects from hydrogen fuel cell cars to furniture.
2009
Eureka!
During a Christmas catch up and over one or two (or more) drinks, they commit to joining efforts and the concept for Joint Design Direction is born.
2010
JDD is registered & do their first show
JDD Furniture is registered as a limited company on 27th July 2010. After a few month designing, developing and refining their first collections, James and Joe pool together their money to get a stand at 100% Design, where they meet one of the teams of Architects working on Google EMEA HQ Dublin, Ireland – Laszlo Fecske and Tim Sparks of Camenzind.
2011
Google Project
Working from a rented flat in the Jewellery Quarter, Birmingham, the founders go on to design furniture collections exclusively for Google’s new EMEA HQ in Dublin, Ireland, bringing concepts to the market that weren’t widely available in the contract furniture world, from roofed dens/pods, high back seating, collaborative enclosures and 2-tone upholstery.
2012
Birmingham Showroom
JDD Furniture sign a lease on their first dedicated office/showroom in the Jewellery Quarter, Birmingham.
2018
Clerkenwell Showroom
After years showing furniture in Clerkenwell via hotel lobbies and spaces above cafes, JDD finally get their first dedicated showroom space on St John Street, London.
2019
NEW staff and factory
While still leasing a corner of a key supplier’s factory to base production from, James and Joe hire Abbie Jones and Bridie Scott, the oracles of knowledge when it comes to projects at JDD.
James and Joe take on their first dedicated factory unit in Dudley, the home of many well know furniture manufacturers. An area with an incredible talent pool and heritage in the furniture trade.
2022
New bigger building
Triggered by growth and a need for expansion in capacity and capability, JDD move factory again. Still in the great industrial heartland of Dudley, to a 25,000 sq ft custom built production facility.
2023
Going green & advancing technology
As part of their genuine drive to sustainability and efficiency, JDD install an extensive Solar panel array at the Dudley site to power their production using the sun.
They also begin a journey towards advanced industry 4.0 in partnership with Aston University. James and Joe starts heavily investing into equipment, expertise and systems.
2024
Expansion
Funded by a successful 2023, JDD take the chance to expand the main production site by around 20% as well as doubling the HQ office to accommodate the growing team.
2024
New showrooms
6 years after establishing a permanent space in Clerkenwell, JDD look to move to a larger space and jump at the opportunity to take up the lease of 75A Turnmill Street. Proceeding to heavily invest in a full refurbishment of the space.
With a growing and highly valued market in Scotland, JDD invests in a showroom space in the heart of Glasgow.
To transform the way people view the workplace and inject an element of excitement and design into a once mundane workplace furniture market. Combining British craftsmanship with design and functionality whilst offering an honest price for an honest days work.
— James Mercy & Joe DuffellFounders of JDD Furniture
where it all began
Meeting pods started with us
Penelope was the first pod style product on the market in the UK and we have been doing it ever since!
Every aspect from innovation to design, prototypes to manufacturing, delivery to installation, aftercare, and customer service is handled by our internal teams. We are committed to making your life easier!
At JDD Furniture, our manufacturing process is the cornerstone of our commitment to quality, innovation, and craftsmanship. With a state-of-the-art facility, we control every stage - from sourcing sustainable materials to precision engineering and finishing - ensuring consistency, efficiency, and exceptional results.
Explore how our hands-on approach and decades of experience bring visionary designs to life.
As proud members of both the Forest Stewardship Council® (FSC®) and the Furniture Industry Sustainability Programme (FISP), we adhere to globally recognised standards for ethical and sustainable material sourcing. The FSC certification guarantees that the wood and timber-based materials we use come from responsibly managed forests, helping to protect biodiversity and prevent deforestation. Meanwhile, our FISP membership reflects our broader commitment to waste reduction, recycling, and energy efficiency throughout our operations.
Over the years, we've built strong relationships with our customers, earning a reputation for top-notch products, exceptional customer service, and transparency. Our goal is to provide clients with the best products made from premium materials, manufactured to the highest standards, and delivered with utmost professionalism. With our in-house design and manufacturing capabilities, we can quickly develop custom products tailored to meet your exact needs.
