- Measuring what we make
- Being honest about materials
- Designing with circularity built in, not added on.


Also known as sofa dens, privacy seating, or booth seating, sofa pods are designed to create comfortable, low-distraction spaces for both individual work and small group interactions. In a modern workplace, they support a range of everyday needs.
Circularity milestone achieved
Last week, we attended the Carbon Efficiency event hosted by Design Conformity and are proud to share that we’ve been recognised as one of the top 1% of manufacturers for circular design thinking.
Our 2025 Adaptive Reuse Collaboration with Birmingham City University
Building on our successful 2024 partnerships with Coventry University and Birmingham University, we were excited once again to welcome students from Birmingham City University into our space.
We gained our Environmental & Social Value (ESV) Certification
We’re proud to announce that we at JDD (Joint Design Direction) have been awarded the Environmental & Social Value (ESV) Certification, a new standard developed by Made in Britain in collaboration with MAP UK & International.