New Designers is the UK's biggest Graduate Design Showcase – jddfurniture

New Designers is the UK's biggest graduate design showcase. It works with over 200 universities and presents work from over 3000 graduates to discover the next generation of young designers, animators, and creators. A hub for inspiration, a room full of dreams and talent, this creative collection will harness tomorrow's future.

new designers 2018 george hopkins

Our very own George Hopkins showcased his graduate work at New Designers and featured his work on the front cover in 2018. He designed and created a series of tables utilising Jesmonite, a sustainable acrylic composite material with a marble-type aesthetic.

This year, JDD Furniture was honoured to be invited to judge the event for furniture design and share our knowledge and thoughts with the graduates. It allowed us to share real-life experiences and set them off in the right direction.

We were thrilled to judge the show and observe every detail of their work, from the materials used to fully understanding their thought and design processes. We also talked with them in person to learn more about their personalities and how they overcame their challenges, including the technological limitations of their environment.

new designers show

We were blown away by the level of quality and imagination all the graduates showed, but one stood out, not just for her result but also for her passion and attention to detail in her research. Amelia Pegrum showed how less is sometimes more, with a perfect balance between simplicity, style, and ergonomics. She had also considered her carbon footprint by using sustainable materials, opting for plywood and shaping and bending the wood herself with homemade jigs.

our new designers winner

We are truly excited about the prospect of inviting Amelia to our HQ. We can't wait to get her involved with our research & development team and see what innovative ideas she can bring. Her unique perspective and passion for sustainable design will be a valuable addition to our team.

 

Latest Stories

View all

Our 2025 Adaptive Reuse Collaboration with Birmingham City University

Our 2025 Adaptive Reuse Collaboration with Birmingham City University

Building on our successful 2024 partnerships with Coventry University and Birmingham University, we were excited once again to welcome students from Birmingham City University into our space.

Keep reading

We gained our Environmental & Social Value (ESV) Certification

We gained our Environmental & Social Value (ESV) Certification

We’re proud to announce that we at JDD (Joint Design Direction) have been awarded the Environmental & Social Value (ESV) Certification, a new standard developed by Made in Britain in collaboration with MAP UK & International.

Keep reading

Mix Awards 2025 Finalists!

Mix Awards 2025 Finalists!

We're proud to share some exciting news - JDD has been named a finalist for both Manufacturer of the Year 2025 and Product of the Year at the Mix Awards North.

Keep reading

Our Journey with Design and Innovation, Powered by Autodesk Fusion

Our Journey with Design and Innovation, Powered by Autodesk Fusion

Recently, we were proud to be featured in an article about how our journey has evolved and how Autodesk Fusion is helping us design and deliver even better products.

Keep reading

How Nita is changing the furniture industry

How Nita is changing the furniture industry

We proudly unveil our latest step towards a more sustainable future: NITA, an innovative Sustainable Seating Pod. Designed with people and the planet in mind, this forward-thinking seating solution merges environmental responsibility with a sleek, contemporary design.

Keep reading