At JDD Furniture, we constantly push the boundaries of innovation. We proudly unveil our latest step towards a more sustainable future: NITA, an innovative Sustainable Seating Pod. Designed with people and the planet in mind, this forward-thinking seating solution merges environmental responsibility with a sleek, contemporary design.
Turning the tide: Giving ocean plastic a new purpose
At the heart of the Sustainable Seating Pod lies a commitment to circularity. The pod features upholstery crafted from SEAQUAL® YARN, a pioneering material made from marine plastic waste.
Through the SEAQUAL INITIATIVE, ocean plastics—including PET bottles, fishing nets, and other debris—are collected by a global network of fishermen, NGOs, and local communities from oceans, beaches, rivers, and estuaries. Collected waste goes through a sorting, cleaning, and processing cycle to become upcycled marine plastic, which transforms into SEAQUAL® YARN—a high-quality, sustainable polyester yarn.
The result: a durable, beautiful textile that both looks good and does good. This process actively reduces the environmental burden of plastic waste while supporting local economies and raising awareness of marine pollution.
By choosing SEAQUAL® YARN, JDD Furniture strengthens its contribution to preserving aquatic ecosystems and combating ocean plastic.
Precision meets sustainability: The power of Camira Knit
In collaboration with Camira, a leader in textile innovation, we leverage the advanced capabilities of Camira Knit technology to upholster the pod with minimal waste and maximum precision.
Camira Knit is a cutting-edge digital knitting process that creates textile components directly from yarn—without cutting or sewing. This 3D knitting technology enables seamless upholstery solutions shaped to fit, reducing offcuts and eliminating excess components. The result is not just efficient but elegant, offering a clean, modern aesthetic and exceptional comfort.
Using computer-controlled machinery, the Camira Knit process ensures pinpoint accuracy, supports lean manufacturing, and minimizes waste at every stage—perfectly aligning with JDD’s mission to design high-performance, eco-conscious workspaces.
A deeper commitment to sustainability
The Sustainable Seating Pod reflects a deeply embedded commitment to sustainability within JDD Furniture’s design philosophy. From responsibly sourced materials to reimagined manufacturing processes and reduced carbon footprints, every decision prioritizes benefits for people and the planet.
With its recycled materials, advanced fabrication methods, and timeless design, this pod encapsulates our drive to design responsibly for tomorrow’s world. By uniting form, function, and environmental stewardship, JDD continuously redefines the standards for sustainable furniture.
See her for yourself
Visit our London showroom to experience NITA in person. We’re open Monday to Friday, and our showroom manager, Victor, is happy to give you a guided tour. Alternatively, contact your local sales representative to arrange a private viewing.
