10 years on, rebranding JDD

2020 is the year we’re celebrating 10 years in business, designing and manufacturing furniture for businesses featured in the offices of Google, Facebook, Sony and LinkedIn. With our ever expanding footprint into Australia, Kuwait and as far as Kazakstan it was time to consolidate our brand.

During our initial brand exploration, we wanted to uncover the core of the JDD brand and what it means to us. Our principles of ‘comfort before compromise’ and ‘by designers for doers’ were the hooks we wanted to come across in our visual communications and tone of voice.

The concept for our visual identity is based on geometric shapes, similar to a floor plan showing how flexible our brands are and how flexible we are as a business. Working with clients to provide agile working environments that suit any space.

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