Our Story

Hi, we’re Joe and James – we are old school friends and we are both a little obsessed with awesome furniture. Before starting JDD we studied design at University, followed by working with some of the industry’s leading furniture and product design studios - doing commissions from furniture to hydrogen cars.

It was whilst catching up over a beer in Christmas 2009 we decided it was time to join forces and build our own quality furniture company – lead by a strong design philosophy. Our aim, to create products that tackle the issues of the evolving office space, simple!

We proudly design and manufacture all our furniture from our own factory based in the West Midlands. It is very important to us that the products are made locally to ensure quality, comfort and lead times (usually 4-6 weeks ex works) are maintained.


Our Philosophy

JDD is about designing with people in mind - with you in mind. Defining modern spaces needs a fresh approach. We are no longer tied to our desks, the office needs to be a useful space, encouraging collaboration, communication and privacy when needed.

Joint Design Direction are developing our products to simplify how spaces are used, making those spaces flexible and easier to engage with.

We ensure to keep the specifying process as simple as possible, all CAD blocks, high res images and finishes are always available on our website, samples are readily available and we are always available to speak to.

The Georgia Collection - Google EMEA HQ

The Georgia Collection - Google EMEA HQ

JDD Furniture Ltd - Manufacturing site

JDD Furniture Ltd - Manufacturing site

Our Values

We have a responsibility to our community and environment. We offer student placements and mentoring sessions to local schools and universities, allowing the next generation of designers and skilled craftsmen opportunities to gain experience and knowledge (we also learn a lot from them!).

As a manufacturer, we also need to be gentle on the environment, never wasteful of raw materials and always reduce, reuse and recycle! As timber is a primary component of our products, FSC and PEFC is requested where possible from our suppliers.


Bespoke Services

All our products are hand made in our factory in Birmingham, giving us flexibility on bespoke items. If our standard product doesn’t fit your specification give us a call and we can provide bespoke items from small dimension changes to complete bespoke design.

Bespoke project for Unilever - Switzerland HQ

Bespoke project for Unilever - Switzerland HQ

Designed. Made. Delivered.

Although we utilise many cutting edge product design and development techniques in our Central Birmingham studio - including CAD, digital visualisation, 3D printing and CAM - sometimes nothing beats pen to paper.



That's why all our products start off their lives as handdrawn sketches, and also why we believe all our products carry a design language distinct to Joint Design Direction.

JDD renders can be requested FOC

JDD renders can be requested FOC

Manufacturing in the Midlands.

The Midlands has a rich manufacturing history. As well as being the home of the industrial revolution, it became the hub of the British Automotive Industry over the last century and still has a rich, talented, and diverse manufacturing culture to this day.

The Polly Collection

The Polly Collection


Not only is this bed of skilled local craftsmen great for us in maintaining the quality we have become known for, but we are also proud to part of this heritage - a heritage that still carries an international reputation.

Cut From The Same Cloth.

Although we always look to source as locally as possible, the nature of the industry means we supply fabrics woven from all over Europe and beyond.



However, one of our main suppliers weaves most of its fabric in Yorkshire. At their peak during the 19th Century, Yorkshire mills were Britain's - and in turn the world's - wool capital. And although the quantity of mills decreased in the 20th Century, the quality and care in their processes still exists today.


Locally Made. Globally Delivered.

As well as our pride towards our local manufacturing heritage, we are also proud to say we have worked on projects all over the world, which means we have experience in delivering our furniture by land, sea or air.


No matter where your project is, we always aim to deliver in the quickest and most cost effective way, without hindering the quality of our products or the service our clients experience.

We have had fun working on projects all over the world, growing a client list including some of the highest profile global brands.